Madrid- Every businessman and entrepreneur knows what it means to start your own business today. An avalanche of difficulties and more than possible risks, which however can be minimized as long as you find the right way to do it. Advice that the entrepreneur and online trainer Judit Català comes to tell us. Current CEO of the xl-yourself business group economic growth.
- Segment your audience
The idea of “the more customers the better” seems to be the best answer. But nevertheless, in reality and in practice trying to sell to all people without distinction is an impossible task. The answer? Segment and filter the type of client we are targeting. Classifying by age, purchasing power or gender are just some of the questions that an entrepreneur should answer to know who his or her target audience is. - Find a way to differentiate yourself
For a business to stand out, the key is knowing how to differentiate itself from the competition. As Català explains, the businessman needs to capture in his communication strategy what makes his company different from the rest. “And there is always some differentiating factor that makes us incomparable: whether we compete on price, customer service, experience or by having a very innovative product.” - Question of priorities
One of the mistakes that novice entrepreneurs make most frequently is that they want to achieve everything. They dedicate “full time” to intermediate tasks that could be perfectly divided and entrusted to other people on the team. “So much so that they concentrate all their efforts on covering all areas of the company, without knowing that the opposite effect is achieved: productivity decreases and, as a consequence, profitability and quality of work, preventing the business from moving forward,” adds Català. . - Seek help and good advice
When starting a business, the entrepreneur becomes a kind of one-man band. But a business that wants to grow cannot be in the hands of a single person. According to Català, “the solution to this problem is to delegate and collaborate.” - Invest to grow
Knowing where to invest (both money and time) and being cautious with finances is important. However, it is a step that must be taken if we intend to grow. And when it is clear that for the company to advance, resources have to be dedicated to it, there is a lot to gain.