Today Instagram represents one of the social networks with the largest number of users. Its audience is mostly young, with high purchasing power and expectations of a luxurious lifestyle buy real ig comments.
That is why they are excellent buyers and a very attractive source of qualified leads.
For Instagram users, visuals are everything. Therefore, if you want to use this platform to position your brand, you have to make sure that your profile can connect and be pleasing to the eyes of users.
For this reason, we want to present you 5 tips that will help you take your profile to the next level and get more followers on Instagram, regardless of whether it is for your personal brand or your company’s brand:
- Branding comes first
The first element you must have to scale your Instagram profile is to define all the aspects that you want the user to relate to your brand.
For example, the colors, the logo or the voice with which you address your followers.
Branding can be somewhat expensive, since you need a graphic designer or a communication specialist to help you capture everything that your brand should present in a logo and so that the colors have a direct impact on the psychology of your client. They are not the same colors that will be used for a restaurant as for a hospital.
Although it can be very expensive to generate the branding of your business, the reality is that it is an investment that has to be made no matter what. There are platforms like Canva , which can help you when you are just starting out, but they will never replace the work of a graphic designer or a communications specialist. So branding expenses are part of the costs of starting a business, so it is recommended that you consider it in your business plan.
Now, if your goal is to become an influencer or content creator on Instagram, you can leave this task at the end; That is, you can make this investment when you already have a considerable number of followers on the platform and your income as a content generator can help you pay for it. In any case, try to make your content organic, natural and connect with the market segment you are targeting while this is happening.
- Simple but complete profile
The Instagram profile does not contain many elements, only the profile photo and its description. However, this does not mean that this part has to be neglected. On the contrary, you need to pay close attention to ensuring that all the elements match the idea or image you want to represent.
If we refer to the Instagram account of a business, the profile photo must be the company logo.
It is important that the account profile photo is not another type of graphic element, since when a client or user wants to review your content, the logo can help them easily identify which is the real account and not fall into disrepute. fake accounts or accounts that may be similar to that of your product or service.
If you have a profile for your personal brand, make sure that the profile photo is one where your full face can be seen or that it has an identifier so that the user can associate the account with you.
- Little text, lots of emojis
Having a long text is often not very productive.
Because? Because the Instagram audience is an audience that looks for visual and not written content, so every time you upload a photo try to keep the description not too broad and we recommend using emojis because that gives visual support to the text.
If you want to delve deeper into a topic, you can do so through Instagram Stories or IGTV videos.
- Most produced content
On Instagram appearances are everything.
The average user of this platform seeks to encounter visual elements that are made of quality and that represent a high lifestyle. For this reason it is important that you have a lot of production. When uploading a photograph, make sure it is well edited and taken with very good quality, it does not have to be done by a professional photographer; However, it uses sunlight so that the quality is as optimal as possible.
You can also use stock images or generate a specific format or template for all images so that there is uniformity and all content is presented harmoniously.
- Your Instagram feed is everything.
Your Instagram feed is one of the most important parts because it is the first approach that the user will have within the content you generate on that platform. So, make sure this part is as presentable as possible.
Regardless of the style you want to have, you have to continue with your brand identity. That is, if the colors of your company or the colors of your personal brand are blue and green, you have to try to make the color range of all the content you upload to Instagram as similar as possible so that your lead relates to these colors with your brand.