Instagram, one of the social networks of the moment, is taking a great role as a new advertising platform for brands, as we have seen in many success stories such as those of Red Bull, Marc Jacobs or Starbucks among others.
Therefore, below we present 8 tips to ensure that your brand also succeeds on Instagram real comments:
- Create an attractive profile: Since we are on a social network of images, it is vitally important that our profile image is attractive. We must not forget to make a description of our brand as well as include a link to our website.
- Define your strategy: Be clear about what you want to achieve with this new social network and how you are going to achieve it. In any social media plan it is essential to know what you want
- Link your profile with other social networks: Since Instagram is owned by Facebook, it is very important to link both profiles in order to inform our Facebook contacts of our presence on the new social network. We can also link our profile with that of Twitter in order to achieve the same objective.
- Make attractive publications: It is evident that if you do not publish quality content, your followers will stop showing interest in your brand and will even forget you. Alternate images with the application’s own filters with others that do not have filters but have more spectacular shots. In addition, it can now include 15” micro-videos with which you can explain your product much better. Remember the power of video in marketing campaigns
- Use Hastags: Not only are they fashionable on Twitter, here we can and even should use them to reach more people. At the same time, we must not stop keeping an eye on the trending topics of the moment to see what our audience likes and, of course, offer it to them.
- Reward your followers: Hold contests with attractive rewards for your contacts in order to encourage them to participate. Not only will you make them feel comfortable with your brand but you will also gain their loyalty.
- Don’t forget about the users: As in any other social network, we must be aware of user comments and, if we encounter a crisis situation, resolve it in the most effective way.
- Monitor the campaign: It is vitally important that we evaluate how the campaign is working and if we are achieving the objectives that we had previously set.