On TikTok you will mainly find a target group of up to 35 years old, which you reach in a different way than, for example, on Instagram. But how can you grow organically as a company on this platform?
TikTok is no longer the platform where only 13-year-olds dance buy tiktok comments custom. The platform is the fastest growing social media platform in the world and now has more than one billion users.
Every week new challenges, dances, memes or jokes are created. But not only that. In addition to fun, you will also find tricks and DIY projects on TikTok. And how about delicious chef creations or tricks to get your diploma or write a good application letter, for example.
The advantage of these developments? They assure that there is a very diverse target group on TikTok. Especially the younger target group up to 35 years old is active on TikTok.
As a company, this is interesting, because it is becoming more difficult to reach them on other social media channels.
Algorithm you compete against
Additionally, TikTok’s algorithm is different from Meta’s (Facebook and Instagram) . On the Instagram timeline, the order and content of content is determined based on the people you follow and the engagement you show. This makes it difficult to reach a ‘new’ target group.
The TikTok algorithm is based on everything you like as a user. The ‘For You’ page is full of videos that the user is interested in and tailored to the engagement of the TikTok user.
It’s also easier to ‘go viral’. Not only for individuals, but also as a company you can reach a new target group. That’s why in this article 7 tips to grow organically on TikTok.
7 tips to create organically on TikTok
1. Add personality
It is extremely important to add personality to your TikToks and your profile. This way, people will recognize you faster on their timeline.
Additionally , people are more easily followed than companies, and people become fans of a person or a team of people more quickly.
Do you have a team of two or four people? See how you can create a good story together that informs, inspires and entertains people.
2. Try to post daily
It’s nice that the algorithm posts daily on TikTok, but it’s not necessary. Ideally, someone ‘dedicated’ works on creating content for TikTok.
Creating content takes time, editing it takes time, and planning and sharing content on TikTok also takes time. You can save time by filming and planning smartly.
A good tip is, for example, to plan a shooting day once a month and record a lot of content. Shooting a day of filming and extracting several longer videos for other channels such as YouTube and also shorter clips for TikTok.
3. Stay active in the comments
On TikTok, it is important to be active in the comments of the videos you share. This is also crucial to building a community. So you should schedule time to respond to comments and DMs (direct messages).
TikTok has indicated that a video will perform better as soon as there is more engagement with the content , so keep responding to the reactions you receive yourself!
4. Use stitches or duets to combine videos
TikTok has a tool that allows users to insert part of another user’s video into your own video. This makes it possible, for example, to create your own ending for a video.
This way, you can post a comment on another video yourself and share it with a follower base.
Another tool is Duet, with this tool you get a split screen with an existing video from another user. For example, you can film a reaction to a video or creative collaborations with creators who sing a cappella, for example.
Suppose someone starts a stitch with your TikTok, then your video will also be shared with their followers. This way, the video is pushed ‘extra’ into the algorithm, which ultimately affects your own reach.
5. Be flexible
New trends emerge on TikTok every week. Once it’s an audio, then a dance and then a filter. It is important to remain relevant and respond to a trend ‘not too late’ .
This is why a content calendar is also difficult on TikTok, be flexible in your planning and stay active on the platform to quickly discover all the trends and respond to them.
Want to know more about what TikTok is trending right now? Check here!
6. Find a niche with hashtags
You can also work with hashtags on TikTok. Among other things, these tags will put your TikTok on a For You page. So, research hashtags to see where your target group is, what hashtags they use, and what hashtags are popular.
As with other channels , it is most effective to use hashtags that are in your niche. For example, the hashtag #humor has already been used 1468.9 billion times and thus you have less chance of entering that algorithm. Let’s say you use, #marketinghumor, this is more niche and has ‘fewer’ views (11.3 million).
7. Don’t take yourself too seriously
We start by saying that you shouldn’t take yourself too seriously when making a TikTok. Nothing is crazy enough on TikTok. So don’t be afraid of doing something wrong. TikTok is short-form content in which primarily humorous content is central.
Bonus tip! Compared to traditional commercials on television, on TikTok it is important to convey the message at the beginning instead of at the end, as is the case with many TVCs (television commercials). The first 3 to 5 seconds are essential to capture and maintain the user’s attention.