YouTube recently turned 10 years old and has established itself as the most used video network to upload and view audiovisual content youtube comments buy.
Whether you are an individual or a company, you should not ignore YouTube, since it is a powerful tool for disseminating content, influencing, marketing and branding of our corporate brand.
We cannot rush into the adventure on YouTube, since our success will depend on having clearly reflected on how we will use this network to our advantage.
Therefore, today we are going to give you 5 tips to succeed on YouTube, which will be useful whether you are starting now or if you have been uploading videos for a while and want to improve the reach of your channel and get more subscribers.
1) Define your content well and your way of presenting it : You must have clear ideas about what you are going to offer your subscribers and how you are going to offer it to them. On the one hand, the content is important: On YouTube we can find videos on practically any topic, we must choose one and develop it in a coherent way. For example, if our channel was about beauty, we should think about the sections that the channel will have (product reviews, fashion sets, makeup trends, hauls…).
On the other hand, we must choose the tone correctly: The language in which we express ourselves must adapt to the theme and the sections that we are going to offer on our channel. Will we use a funny, sarcastic, close, professional, serious, neat tone…? There is no right tone, it all depends on the content, how we feel most comfortable and how we want the audience to feel. Depending on what you do and how you do it, you will have one audience or another, keep that in mind.
2) Your channel must have an attractive design: Things enter our eyes first. You have to have a good logo, banner, video thumbnails, username that is recognizable and easy to remember. Again, things like colors or predominant shapes in the design will depend on the content you offer. You should try to have a striking design that is also differentiating from the rest. Remember that there are more and more visits from mobile devices, so the design must be recognizable on them.
3) Position your videos and your channel: If you want to reach more people you have to optimize your videos properly. For example, an important thing that you should keep in mind is that YouTube prioritizes the minutes viewed over the number of views. That is, a video that has 100 views and 100 minutes viewed will be positioned above a video with 200 views and 10 minutes viewed. YouTube’s new algorithm checks that the video is attractive to the user, and gives priority to those with the highest audience retention percentage.
4) Take it seriously: Define an upload schedule and stick to it. For this we have the help of video programming. This fantastic option that YouTube gives us when uploading a video allows us to schedule when our video is going to be published, so it allows us to prepare everything in case we can’t do it on the same day. When scheduling the video we can choose the day and time, and enter the text that will be included in the Google+ and Twitter publication (if we have linked accounts). It is advisable to record, edit, render, upload, optimize and schedule the video in advance. Just in case.
5) Be true to yourself: As you grow, haters or people who will not like your content or the way you present it will appear. Get used to it. And above all, never change for them, you already defined well what you were going to do and how you were going to do it (remember tip 1?) and many followers will love you just the way you are. So be true to them and to yourself, and use constructive criticism to improve, but not to change your essence.